Sr Digital Content Strategist (Medtech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Sr Digital Content Strategist (Medtech): Developing and optimizing digital content and conversion experiences to support growth marketing and commercial objectives with an accent on conversion-oriented digital experiences, customer journey mapping, and lead capture. Focus on improving engagement and pipeline performance through A/B testing, CRO, and data-driven content optimization.
Location: Remote (United States)
Company
is a healthcare company specializing in genetic testing and diagnostics.
What you will do
- Develop digital content strategies aligned with commercial growth priorities and buyer journey stages.
- Own the development and optimization of campaign assets, including landing pages, emails, and nurture sequences.
- Manage website engagement strategies focused on lead capture, conversion rate optimization (CRO), and user experience.
- Execute A/B testing and performance initiatives to improve digital engagement and conversion rates.
- Analyze content performance across digital channels to provide insights for campaign effectiveness.
- Collaborate cross-functionally with Growth Marketing, Product Marketing, and Corporate Affairs.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field.
- 5–8+ years of experience in digital content strategy, digital marketing, or conversion optimization.
- Proficiency with CMS platforms, marketing automation tools, and analytics platforms.
- Strong understanding of CRO, SEO, and customer journey mapping.
- Must be based in the United States.
- Strong writing, editing, and analytical skills to drive optimization based on performance insights.
Nice to have
- Experience in healthcare, diagnostics, biotech, or medtech industries.
Culture & Benefits
- Fully remote work environment.
- Inclusive and diverse workplace committed to equal opportunity.
- Opportunity to drive growth in the life sciences sector through integrated marketing campaigns.
- Travel requirements of up to 15%.
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