Growth Marketing Manager (Healthtech)

TL;DR

Growth Marketing Manager (Healthtech): Owning and scaling growth for the menopause category with an accent on full-funnel optimization and paid acquisition. Focus on driving sustainable acquisition, conversion, and retention through rapid experimentation and cross-functional collaboration.

Location: Hybrid (London)

Company

A healthtech company focusing on providing specialized care and wellness solutions for women's health.

What you will do

• Own growth performance for the menopause category, managing acquisition, CAC efficiency, and scalable revenue growth.
• Lead performance across core paid channels including paid search, paid social, and affiliates.
• Identify and unlock growth opportunities across landing pages, pricing, messaging, and clinical pathways.
• Partner with CRM and lifecycle teams to improve lead capture, nurture journeys, and customer lifetime value.
• Build and execute a structured experimentation roadmap across acquisition and CRO.
• Define attribution frameworks and reporting structures using cohort analysis and funnel diagnostics.

Requirements

• Experience in growth or performance marketing within fast-growing DTC, consumer tech, or healthtech businesses.
• Hands-on expertise managing and scaling Meta, Google, and affiliate platforms.
• Strong analytical skills with proficiency in Google Sheets, Excel, Looker, or Tableau.
• Full-funnel mindset covering pricing, conversion, and retention.
• Location: Must be based in London for hybrid work.

Nice to have

• Experience in healthcare, wellness, or femtech regulated industries.
• Strong creative instincts and experience partnering with creative teams for campaign development.
• Understanding of organic growth channels including SEO, content, and PR.