Performance Marketing Lead (North America)

TL;DR

Performance Marketing Lead (North America): Driving regional growth strategy and paid media execution for a global design platform with an accent on multi-channel investment optimization and analytical rigor. Focus on scaling user acquisition across North American markets through high-velocity experimentation, creative strategy, and cross-functional collaboration.

Location: Hybrid (Australia - Sydney, Melbourne, Brisbane, Perth, Adelaide)

Company

Canva is a global design platform empowering the world to create and share visual content.

What you will do

• Own the regional growth strategy, translating business objectives into channel mix and investment decisions.
• Manage a multi-million dollar paid media budget across social, video, display, and SEM channels.
• Navigate complex measurement methodologies including in-platform metrics, geo-lift testing, and MMM.
• Drive creative strategy in partnership with creative strategists to ensure high creative velocity.
• Identify conversion gaps across the user journey and run disciplined A/B testing to lift performance.
• Collaborate cross-functionally with brand, product marketing, and data teams to influence global frameworks.

Requirements

• 5+ years of experience in performance or growth marketing at a scaled consumer tech or DTC brand.
• Proven track record of managing significant budgets ($10M+) with direct accountability for business outcomes.
• Deep expertise in paid social and video channels including Meta, TikTok, and YouTube.
• Strong analytical skills with experience in multiple measurement methodologies and growth experiments.
• Ability to influence cross-functional teams and shape strategy in a collaborative environment.
• Experience managing budgets or campaigns across multiple geographies is a significant advantage.

Culture & Benefits

• Flexible work environment with choice in how and where you work.
• Opportunity to work on a global product with significant regional impact.
• Collaborative team culture focused on experimentation and data-driven decision-making.
• Access to diverse professional development and growth opportunities within a scaling company.