Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Designing and executing field marketing programs to drive net-new pipeline with an accent on ROI and integrated multi-channel campaigns. Focus on leveraging AI tools for campaign acceleration and optimizing lead conversion within the B2B SaaS funnel.

Location: 100% remote anywhere in Canada

Salary: CAD $85,000 – $105,000 Annually

Company

B2B SaaS provider focused on simplifying operations in Legal, Risk, Compliance, and HR functions for over 20,000 global clients.

What you will do

• Design and execute field marketing programs, including webinars, trade shows, in-person events, and digital activations.
• Build and optimize multi-touchpoint integrated campaigns using ads, email, social media, and content.
• Collaborate with sales and product marketing to align activities with pipeline goals and repurpose high-converting content.
• Leverage AI tools to accelerate campaign development, personalize outreach, and analyze performance.
• Identify and evaluate third-party co-marketing demand generation opportunities.
• Support customer marketing programs focused on cross-selling and retention.

Requirements

• 3–7 years of experience in demand generation or field marketing.
• At least 2 years of experience specifically in B2B SaaS.
• Must be based in Canada.
• Proficiency with HubSpot, Salesforce, and Asana for reporting and project management.
• Fluency in using AI tools such as Claude, ChatGPT, or Perplexity as part of a standard professional workflow.

Nice to have

• Experience marketing to legal tech or enterprise buyers.

Culture & Benefits

• Diverse and inclusive global work culture centered on learning and individual excellence.
• Environment combining entrepreneurial spirit with enterprise-level investment.
• Opportunity to work with complex, leading-edge technologies.
• 100% remote work flexibility within Canada.