CRM Systems & Lifecycle Manager (Braze)

TL;DR

CRM Systems & Lifecycle Manager (Braze): Managing marketing data architecture and lifecycle execution to drive engagement for health plan and employer clients with an accent on system design, audience segmentation, and campaign automation. Focus on architecting scalable Braze workflows, integrating AI tools to accelerate technical operations, and ensuring data integrity across multi-channel initiatives.

Location: Must permanently reside in the US full-time. Hybrid model available for candidates in the greater San Francisco area (3 days/week in-office).

Salary: $79,000–$110,000

Company

hirify.global provides accessible mental health support through evidence-based content, clinical care, and innovative technology.

What you will do

• Own the data foundation for lifecycle marketing, identifying gaps and driving requirements for Engineering and Data teams.
• Maintain and evolve Braze data integrity, auditing segments and validating event data.
• Execute and analyze multi-channel campaigns (email, push, in-app, SMS) and A/B experiments within Braze.
• Partner with Marketing Ops to support B2B client launches and migrations.
• Identify and resolve technical challenges across the CRM ecosystem independently.
• Integrate AI tools to automate reporting, documentation, and Liquid Logic development.

Requirements

• 5+ years of experience in marketing operations or CRM with a track record of technical ownership.
• Deep expertise in Braze, including Canvas builds, segmentation, and Liquid Logic.
• Strong systems thinking with experience in event-based data models and data specification.
• Must permanently reside in the US full-time.
• Experience designing and interpreting A/B and multivariate experiments.
• Ability to work independently and manage multiple priorities in an ambiguous environment.

Nice to have

• Braze certification.
• Experience with Amplitude or Tableau.
• Intermediate knowledge of HTML and CSS for email.
• SQL or Databricks exposure.

Culture & Benefits

• Comprehensive healthcare coverage and retirement savings match.
• Generous parental leave and monthly wellness stipend.
• Lifetime hirify.global membership.
• Collaborative, inclusive culture grounded in values like Iterate to Great and Own the Outcome.
• Flexible work environment with hybrid options for SF-based employees.