Senior Paid Media Manager (Cybersecurity)

TL;DR

Senior Paid Media Manager (Cybersecurity): Leading paid media execution for the Americas within a globally coordinated operating model with an accent on full-funnel demand generation and regional optimization. Focus on scaling multi-million dollar budgets, integrating ABM strategies, and leveraging AI-native tools to drive measurable pipeline growth.

Location: Remote. Must have legal authorization to work in the United States or Canada without employer sponsorship.

Company

hirify.global is a global leader in cybersecurity providing advanced protection and security services for businesses.

What you will do

• Lead the execution of paid media plans for the Americas, adapting global strategies for local market dynamics and buyer behavior.
• Manage and optimize a multi-million dollar annual budget with a disciplined, ROI-first approach.
• Execute full-funnel digital campaigns across Google Ads, Microsoft Bing, LinkedIn, Reddit, YouTube, and programmatic display.
• Integrate account-based marketing (ABM) to reach high-value target accounts with precision and personalization.
• Drive an always-on experimentation culture through rigorous A/B and multivariate testing of creative, copy, and landing pages.
• Collaborate with Marketing Operations to optimize lead flow, attribution modeling, and CRM integration in Salesforce.

Requirements

• 6+ years of B2B paid digital marketing experience, including 3+ years in a senior or lead role.
• Proven track record in B2B SaaS or cybersecurity industries.
• Deep hands-on expertise in Google Ads, SA360, and LinkedIn Campaign Manager.
• Experience managing seven-figure annual budgets with strong ROI accountability.
• Proficiency with marketing analytics tools: GA4, PowerBI, and Salesforce.
• Legal authorization to work in the US or Canada without sponsorship.

Nice to have

• Experience marketing to technical security personas (CISO, IT Director, SOC Analyst).
• Hands-on experience with ABM platforms like 6sense.
• Experience in paid media for partner and channel-driven GTM motions (MSP, VAR, MSSP).
• Google Ads and/or LinkedIn Marketing certifications.

Culture & Benefits

• Remote-first organization providing flexibility in workplace.
• High-impact role at the intersection of global strategy and regional execution.
• Access to AI-native tools (Smart Bidding, Performance Max) to improve efficiency and scale.
• Opportunity to work within a globally coordinated growth marketing team.