Digital Marketing Manager (B2B SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Digital Marketing Manager (B2B SaaS): Owning and scaling paid media engines across search, social, and display channels with an accent on pipeline contribution and ROAS. Focus on managing multi-channel budgets, optimizing website conversion (CRO/SEO), and implementing ABM strategies using intent data.
Location: Remote (Must be based in the United States)
Company
is a global company dedicated to creating better work experiences for people everywhere through flexible work culture and innovative tools.
What you will do
- Manage and optimize multi-channel paid media budgets across Google Ads, LinkedIn, 6sense, and Meta Ads.
- Define and report on core KPIs including CTR, CPC, CPL, cost-per-opportunity, and pipeline-influenced revenue.
- Run structured A/B tests on ad copy and creative using AI generation tools to scale winners.
- Optimize website performance for human conversion (CRO) and AI-engine discoverability (SEO/AEO).
- Collaborate with Revenue Operations to manage multi-touch attribution models and map spend to revenue outcomes.
- Leverage B2B intent data platforms to build targeted ABM campaigns aligned with Sales targets.
Requirements
- 5+ years of experience managing substantial B2B SaaS paid media budgets with demonstrable results.
- Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM, and SFDC reporting.
- Practical experience using B2B intent platforms such as 6sense or Demandbase.
- Hands-on use of AI-driven marketing workflows for copy generation and audience modeling.
- Must be based in the United States to be eligible for the provided benefits package.
Culture & Benefits
- Comprehensive medical, dental, and vision coverage.
- 401(k) plan and employer-paid life insurance.
- Fully paid parental leave program and generous PTO.
- Flexible work schedules and "Quiet Fridays" with no non-essential internal meetings.
- Casual dress work environment.
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