Marketing Automation Specialist (HubSpot)

TL;DR

Marketing Automation Specialist (HubSpot): Building and managing the enterprise pipeline operational backbone using HubSpot and Clay with an accent on data hygiene, lifecycle stages, and lead scoring. Focus on optimizing lead flow into Salesforce, designing automated workflows from scratch, and closing gaps in the martech stack.

Location: Remote (Must be based in the U.S.)

Salary: $76,000 – $135,000 + Equity

Company

hirify.global is a Workflow AI platform that automatically captures and optimizes work processes, serving a significant portion of the Fortune 500.

What you will do

• Own the HubSpot instance end-to-end, including workflows, lifecycle stages, lead scoring, and list management.
• Ensure consistent and reliable lead flow from form submission through HubSpot into Salesforce with integrated QA.
• Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and personalization.
• Audit the existing martech stack to identify gaps and propose and implement net-new automations.
• Partner with demand gen, BDR, and PMM teams to execute campaigns and coordinate launches.
• Document all integrations and processes to maintain operational visibility into pipeline performance.

Requirements

• Experience owning HubSpot end-to-end at a B2B SaaS company, specifically building workflows and managing lifecycle stages.
• Proven ability to identify and resolve data quality problems independently.
• Experience operating in ambiguous, build-phase environments without a dedicated RevOps function.
• Ability to design and measure at least one end-to-end marketing automation use case.
• Must be located in the United States.

Nice to have

• Hands-on experience with Clay for data enrichment or signal-based outreach.
• Familiarity with Zapier, Customer.io, or similar cross-platform automation tools.
• Basic Salesforce knowledge to troubleshoot HubSpot-to-SFDC sync.
• Experience building AI-assisted prompt workflows for campaign personalization.

Culture & Benefits

• Comprehensive health, dental, and vision insurance for employees and dependents.
• 401(k) plan and home office stipend.
• Flexible paid time off and company holidays.
• Paid parental leave.
• Equity grants for all full-time employees.
• Daily catered lunch for those working from the San Francisco office.