Alliance GTM Lead (Adobe)

TL;DR

Alliance GTM Lead (Adobe/Content Supply Chain): Developing and executing go-to-market strategies for joint WPP Open and Adobe solutions with an accent on content supply chain optimization and enterprise workflows. Focus on building packaged offerings, guiding "Customer Zero" implementations, and enabling co-sell motions with Adobe field teams.

Location: Hybrid (Must be based in Chicago, IL; Kansas City, MO; or New York, NY)

Salary: $100,000 — $230,000 USD

Company

hirify.global is a global creative company part of WPP that combines brand, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Define and build joint GTM offerings combining WPP Open and Adobe DX capabilities (AEM, Workfront, GenStudio, Firefly).
• Develop solution architecture patterns and packaged offerings with clear scope and pricing for Content Supply Chain implementations.
• Guide hirify.global's "Customer Zero" implementation to establish referenceable solution patterns.
• Enable hirify.global and Adobe sales teams on CSC positioning, qualification, and co-sell motions.
• Collaborate with product teams to define integration requirements and the technical roadmap.
• Represent hirify.global at Adobe events and contribute to industry thought leadership.

Requirements

• 12-15+ years of experience in enterprise technology, specializing in content management, DAM, or marketing operations.
• Deep expertise with Adobe Experience Cloud (AEM, Workfront, or related solutions).
• Proven track record of building and bringing enterprise solutions to market.
• Ability to translate technical capabilities into business value propositions for executives.
• Must be based in the United States (Chicago, Kansas City, or New York).
• Background in professional services, consulting, or enterprise software.

Nice to have

• Experience with WPP Open or similar enterprise content platforms.
• Prior experience within the Adobe partner ecosystem.
• Familiarity with Adobe GenStudio, Firefly, or other AI-powered content tools.
• MBA or a technical degree.

Culture & Benefits

• Hybrid work model requiring office presence an average of four days a week.
• Competitive comprehensive benefits package.
• Opportunity to lead high-impact initiatives for world-leading brands.
• Inclusive culture committed to equal opportunity and respect.