Marketing Lead (Ride-hailing)

TL;DR

Marketing Lead (Ride-hailing): Managing passenger acquisition and retention KPIs for the Central American market with an accent on digital performance, brand positioning, and growth hacking. Focus on leading matrix-structured teams, optimizing the marketing mix, and executing data-driven tests to scale the business.

Location: Fully remote, must be based in Guatemala

Company

A global ride-hailing company on a mission to challenge injustice and create fairer opportunities for millions of people worldwide.

What you will do

• Hold responsibility for passenger acquisition and retention KPIs.
• Lead a matrix-structured marketing team and collaborate with Business Development, Product, and Driver Operations.
• Drive the annual marketing plan, optimizing digital performance, media, and car branding strategies.
• Manage country marketing budgets and execute growth hacking initiatives through hypothesis testing.
• Oversee brand positioning and the creation of culturally relevant creatives for all channels.
• Perform market and audience research and nurture strategic partnerships.

Requirements

• 5+ years of digital consumer marketing experience in a global company, including 3+ years in a lead role.
• Experience leading multi-cultural teams, preferably within a matrix structure.
• Experience working with mobile products, specifically in ride-hailing or similar tech industries.
• Strong analytical skills and a proven track record of delivering multiple projects in fast-paced environments.
• English and Spanish proficiency on a fluent level.
• Must be based in Guatemala.

Culture & Benefits

• Access to professional mentoring, career consulting, and learning programs.
• International experience opportunities through the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, and volunteering projects.
• Co-financed language courses and internal speaking clubs.
• A culture of initiative, open communication, and continuous growth.

Hiring process

• Initial stages: CV review, Talent Acquisition interview, and Hiring Manager interview.
• Evaluation: Test case, second interview, and final interview.
• Verification: English proficiency test, medical exam, and background check/compliance review.