Senior Field Marketing Manager

TL;DR

Senior Field Marketing Manager (Events/Demand Gen): Own end-to-end strategy, planning, and execution of field events to drive pipeline growth with an accent on regional event programs, conference/trade show execution, and measurable revenue impact. Focus on building repeatable playbooks, coordinating cross-functionally with sales/BDR teams, and reporting outcomes against pipeline and deal-acceleration goals.

Location: On-site in Austin, Texas (United States)

Salary: $130K–$160K base + equity

Company

Agentic risk platform company helping organizations fight financial crime and automate fraud and AML operations.

What you will do

• Own end-to-end strategy, planning, and execution of field events (executive dinners, workshops, conferences, and hirify.globalCon).
• Partner with sales pod leads to build field marketing programs aligned to pipeline gaps, revenue goals, and target accounts.
• Identify and prioritize the conferences/events/formats with the highest impact on pipeline creation and deal acceleration.
• Collaborate with BDRs on pre-event, day-of, and post-event engagement to maximize attendance, booked meetings, and follow-ups.
• Manage sponsored conference/trade show presence: booth coordination, vendor management, staffing plans, promotional schedules, and on-site execution.
• Run lead management and reporting: maintain lead lists, upload to HubSpot/Salesforce, debrief outcomes, and build scalable playbooks.

Requirements

• Based in Austin, Texas or willing to relocate to Austin.
• 7+ years of B2B field marketing, demand generation, or event marketing experience with a proven track record driving pipeline through field programs.
• Strong project management skills to juggle multiple programs simultaneously.
• Experience working cross-functionally with sales, BDR, and demand generation teams.
• Experience with GTM stack tools: HubSpot, Salesforce, Clay, and ZoomInfo.
• Willingness to travel up to 50%.

Culture & Benefits

• Remote-first culture (#WorkFromAnywhere) with this role requiring regular in-office attendance in Austin.
• Generous compensation in cash and equity.
• Flexible paid time off and year-end break.
• Health insurance, dental, and vision coverage for employees and dependents.
• US/Canada-specific benefits: 401k/RRSP matching and MacBook Pro provided.
• Stipends for home office setup, meals, social meet-ups, and annual health and learning.