Product Marketing Specialist (SaaS)

TL;DR

Product Marketing Specialist (SaaS): Supporting go-to-market strategy, messaging, and sales enablement for a multi-product software portfolio with an accent on project management and AI-driven research. Focus on translating complex product capabilities into outcome-driven language and managing concurrent product launches.

Location: Reston, VA, USA

Salary: $85,000 yearly

Company

AI-forward software company powering the manufacturing value chain with industry-leading CPQ, PLM, and design solutions.

What you will do

• Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
• Execute product launches and feature releases by owning deliverable tracking and coordinating cross-functional efforts.
• Build and maintain sales enablement assets, including battle cards, pitch decks, FAQs, and objection-handling guides.
• Conduct competitive and market research using AI tools to deliver actionable summaries to stakeholders.
• Collaborate cross-functionally with Product, Sales, Customer Success, and Demand Generation teams.
• Optimize internal productivity by using AI-assisted workflows for drafting, editing, and research.

Requirements

• 2-4 years of B2B SaaS marketing experience (product marketing, content, or demand gen).
• Must be based in Reston, VA, USA.
• Strong writing ability to simplify complex technical topics for business audiences.
• Hands-on experience with AI tools like Claude and ChatGPT for content and research workflows.
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
• Proven ability to independently prioritize and manage multiple concurrent projects.

Culture & Benefits

• Comprehensive health coverage: Medical, Dental, and Vision Insurance.
• Financial security: 401(k) Plan and Health Savings Account (HSA).
• Paid time off: PTO, Sick, and Parental Leave.
• Additional support: Life Insurance and Employee Assistance Program.

Hiring process

• Completion of a 30-minute online pre-employment assessment.