Senior CRM Strategist

TL;DR

Senior CRM Strategist (CRM/CX): Driving the development and execution of omnichannel CRM strategies for top-tier global clients with an accent on customer experience, data integration, and digital ecosystems. Focus on creating integrated channel plans, designing comprehensive customer journey blueprints, and leading cross-functional teams to optimize end-to-end engagement.

Location: Hybrid in London, United Kingdom (office attendance average 4 days a week)

Company

hirify.global is a leading creative company part of WPP that combines brand experience, customer experience, and commerce to drive growth for world-renowned global brands.

What you will do

• Own and drive strategic deliverables, leading the development of integrated channel plans across diverse touchpoints.
• Guide the integration of CRM strategies across email, mobile apps, social media, and emerging digital platforms.
• Serve as the strategic bridge between CX, performance marketing, creative, media, and data teams.
• Facilitate strategic workshops to translate complex data into executable strategies, detailed personas, and customer journey blueprints.
• Craft compelling, data-backed narratives to elevate thought leadership and position the agency as a strategic partner.

Requirements

• Strong experience in CRM, customer experience strategy, or strategic planning (agency or client-side).
• Proven track record of delivering CRM strategies and communications for large-scale global clients.
• Ability to present confidently and lead high-level client meetings and workshops.
• Exceptional storytelling prowess to secure buy-in from senior stakeholders.
• Experience collaborating within cross-functional teams to deliver high-standard work.
• Must be based in or able to work from the London office.

Culture & Benefits

• Dynamic and international environment with professionals from over 55 nationalities.
• Strong opportunities for both personal and professional development within a global network.
• Collaborative culture that values connection, belonging, and the power of differences.
• Hybrid work model with a focus on in-person creativity and collaboration.
• Exposure to a blue-chip client portfolio across FMCG, retail, fashion, automotive, and financial services.