Senior Marketing Specialist (Digital)

TL;DR

Senior Marketing Specialist (Digital): Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels with an accent on pipeline growth, ROI, and campaign optimisation. Focus on marketing automation, paid media performance (LinkedIn Ads and Google Ads), and translating CRM/marketing data into actionable insights across EMEA markets.

Location: London, Canada Square (EMEA)

Company

TeamMate (a hirify.global business) provides audit and GRC solutions for governance, risk, and compliance.

What you will do

• Plan and run integrated digital demand-generation campaigns across email, paid media, social, and web to drive pipeline growth and ROI
• Build and optimise email marketing and nurture programmes using segmentation, automation, A/B testing, and performance analysis
• Manage and improve paid media campaigns on LinkedIn Ads and Google Ads to increase reach, engagement, and conversions
• Develop and localise EMEA social media strategy aligned with global brand and messaging
• Track, analyse, and report campaign performance using CRM and marketing automation tools; turn data into actionable insights
• Optimise web and campaign pages for SEO and conversion; adapt global campaigns for local markets; support webinars and virtual events

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5+ years of experience in digital or demand-generation marketing, ideally in B2B or SaaS
• Proven track record of driving pipeline growth, lead quality, and measurable ROI
• Hands-on experience across email marketing, paid media, social, and web campaigns
• Expertise in marketing automation (segmentation, nurture journeys, performance optimisation)
• Fluent English

Culture & Benefits

• Work on data-driven marketing campaigns with measurable business outcomes
• Collaborate with global and regional stakeholders across EMEA in a fast-paced international environment
• Exposure to global SaaS marketing strategies
• Occasional support for in-person events, including coordination with venues, vendors, and speakers
• May require candidates to appear onsite at a hirify.global office as part of the recruitment process

Hiring process

• Participate in interviews without AI tools or external prompts; interviews assess individual skills and communication style
• Remove virtual backgrounds and expect in-person interviews; AI-generated responses or third-party support may lead to disqualification