Customer Lifecycle Marketing Manager (EMEA)

TL;DR

Customer Lifecycle Marketing Manager (EMEA): Executing customer expansion, adoption, and engagement programs across the EMEA region with an accent on translating global strategy into regionally relevant programs. Focus on driving upsell, cross-sell, retention, and long-term customer value through data-driven engagement.

Location: Remote, anywhere in UK

Company

hirify.global unifies IT to simplify work for more than 35,000 customers in 140+ countries.

What you will do

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals.
• Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates.
• Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement.
• Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile.
• Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities.
• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes.

Requirements

• 5+ years of B2B SaaS customer or lifecycle marketing experience.
• Experience building targeted, behavior-driven lifecycle programs across the customer journey.
• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs.
• Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances.
• Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes.
• Industry experience in IT, MSP, cyber security, or endpoint management required.

Culture & Benefits

• Flexible working hours with remote office options.
• Insured through AXA Private Medical Insurance (PMI).
• Enjoy a gym membership discount, access to EAP, Second Opinion Service, Working Body Service & Canada Life.
• Benefit from Group Income Protection WeCare (virtual services) & Lifeworks App (discounts and cashback).
• Develop your skills through our renowned training platform.
• Collaborate with a curious, kind, international and intercultural workforce.