Director, Sports Marketing

TL;DR

Director, Sports Marketing (Sports Marketing): Own and drive the development and execution of Regional Sports Marketing initiatives across the Southeast, building relevance and consumer connection through events, athletes, and gaming. Focus on regional strategy and business planning, athlete/team partnership development, and flawless execution of high-impact live experiences with an emphasis on ROI and integrated brand growth.

Location: Miami, Florida, United States

Salary: $149,440 - $224,160 + cash incentives

Company

hirify.global North America develops and executes sports and lifestyle marketing initiatives.

What you will do

• Own the annual Southeast Sports Marketing business plan, including priorities, investments, and growth opportunities.
• Translate national strategy into regionally relevant programs that drive brand affinity, consumption, and HHP growth.
• Lead regional event initiatives and projects, delivering innovative live experiences and maximizing ROI across activations.
• Develop and manage athlete, team, and creator partnerships, including collegiate sports & NIL, to amplify local talent to national impact.
• Lead regional gaming strategy in partnership with national teams to expand reach into new and younger audiences.
• Manage and develop a team of Sr. Sports Marketing Managers and related managers, ensuring alignment across global, national, and regional plans.

Requirements

• Minimum 6 years of experience in marketing and management with leadership responsibility, focused on sports, athletes, and consumer marketing.
• Proven ability to develop and execute large-scale marketing initiatives and events.
• Proven experience identifying, signing, and managing regional and national athlete & team partnerships.
• Experience in collegiate sports and NIL.
• Strong understanding of sports culture, trends, and emerging communities at regional and national levels.
• Experience managing significant budgets and delivering ROI.

Culture & Benefits

• Benefits eligible.
• Travel 50–60%.
• Permanent role.
• High-performance culture focused on creativity, ownership, and execution excellence.

Hiring process

• Submit an application highlighting personal style and why the role is the right next opportunity.