Lifecycle Strategy, Senior Manager

TL;DR

Lifecycle Strategy, Senior Manager: Defining and scaling end-to-end lifecycle strategies across channels with an accent on ensuring users receive relevant, timely, and cohesive experiences across all touchpoints and moments in the customer journey. Focus on translating high-level growth objectives into actionable, multi-channel lifecycle strategies.

Location: Flexible hybrid work options. You may occasionally be asked to attend in-person events or team sessions.

Salary: $105,750.00 - $220,000.00/yr

Company

hirify.global serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products.

What you will do

• Own lifecycle strategy for key customer journeys from first engagement through long-term retention and reactivation across all channels.
• Define scalable lifecycle frameworks, journey maps, triggers, and messaging strategies that apply across CRM, in-product experiences, owned and operated surfaces, and emerging channels.
• Drive AI-driven efficiencies in day-to-day strategy development, using generative AI tools to accelerate brief writing, journey mapping, and creative ideation.
• Collaborate with Analytics to define lifecycle success metrics, experimentation roadmaps, and insight loops across channels.
• Lead experimentation efforts to optimize channel mix, sequencing, and messaging.

Requirements

• 7+ years of experience in lifecycle strategy, growth marketing, CRM, or retention across multiple channels.
• Demonstrated experience designing and scaling multi-channel lifecycle strategies in complex product ecosystems.
• Strong experience partnering with Product Marketing, Growth, Product, and Channel teams.
• Deep familiarity with lifecycle measurement, experimentation, and optimization methodologies.
• Experience working with CRM, marketing automation, paid media, and personalization platforms.
• BA or BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Culture & Benefits

• Flexible hybrid work options.
• Comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much more.
• 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.