Marketing Campaign Specialist (Proptech)

TL;DR

Marketing Campaign Specialist (Proptech): Developing and optimizing integrated marketing campaigns to drive demand generation and engagement with an accent on multi-channel execution and data-driven optimization. Focus on managing lifecycle campaigns, building client advocacy programs, and improving lead conversion performance.

Location: Must be based in the United States (can be attached to any hirify.global office in the U.S., e.g., Long Island, NY)

Salary: $80,800–$90,900

Company

hirify.global is a pioneer in the property technology industry, providing real estate software products globally for over 40 years.

What you will do

• Plan and execute integrated marketing campaigns across email, SEO, paid media, and web to generate qualified leads.
• Develop campaign calendars, budgets, and timelines in collaboration with creative, product, and sales teams.
• Optimize campaign performance through A/B testing, audience segmentation, and channel analysis.
• Build and manage a client advocacy program, conducting interviews to develop case studies and testimonials.
• Measure and report on ROI, pipeline impact, and marketing attribution using CRM and analytics tools.
• Collaborate with sales teams to refine targeting and enhance lead conversion performance.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing campaign management, demand generation, or digital marketing.
• Strong knowledge of B2B marketing and digital channels (SEO, SEM, Paid Media, Social).
• Proven ability to analyze campaign metrics and report on pipeline and ROI.
• Proficiency in Office 365 (Word, Excel, PowerPoint).
• Must be based in the United States.

Nice to have

• Experience in the real estate or enterprise software industry.
• Experience managing a formal client reference or advocacy program.
• Proficiency with marketing software (CRM, CMS, project management tools).

Culture & Benefits

• 100% paid employee medical premiums.
• Company profit-sharing plan.
• Flexible work arrangements and hybrid options.
• Award-winning culture recognized as a "Best Place to Work" by Glassdoor.
• Commitment to global philanthropy with support for employee-chosen nonprofits.