Senior Manager, Programmatic B2B

Location: Remote within most US states, with some exclusions. Candidates in CT or ET time zones are preferred; PT candidates may also be considered.

Annual salary: $84,000–$100,000, plus benefits.

Company

hirify.global is a digital marketing agency focused on integrated performance and demand generation programs.

What you will do

• Lead B2B programmatic strategy aligned with client objectives such as lead quality, account penetration, and sales velocity.
• Manage campaign execution and optimization across display, video, native, and ABM-driven programs.
• Connect programmatic performance with CRM and pipeline metrics including MQLs, SQLs, pipeline velocity, and ROI.
• Develop best practices for audience segmentation, firmographic and technographic targeting, buying cycles, and multi-touch attribution.
• Collaborate with B2B data and technology partners, internal media and analytics teams, agency partners, and clients.
• Support new business efforts, budgeting, pacing, forecasting, performance reporting, client education, and resolution of campaign or relationship challenges.

Requirements

• 3–5 years of hands-on experience managing programmatic campaigns, ideally for B2B or enterprise clients in an agency, DSP, or platform environment.
• Strong understanding of B2B buying journeys, account-based marketing, lead scoring, and funnel-stage optimization.
• Experience with DSPs such as The Trade Desk, DV360, or StackAdapt; ad-serving platforms such as Campaign Manager 360; data management platforms; and CRM integrations for audience activation.
• Ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
• Working knowledge of B2B analytics and martech ecosystems such as Google Analytics, 6sense, Bombora, and Demandbase or similar tools.
• Strong communication skills and the ability to translate technical programmatic concepts into clear, actionable insights.
• Ability to collaborate across creative, media, strategy, and analytics teams on integrated B2B demand generation programs.
• Curiosity, a growth-oriented mindset, and interest in B2B ad tech, data privacy, and audience intelligence trends.

Nice to have

• Location in the CT or ET time zones; PT candidates may also be considered.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to US state eligibility.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching and medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
• Annual Class Pass credits and access to office hubs in Los Angeles, Chicago, and New York for learning, events, and in-person collaboration.
• Immigration sponsorship is not available; US work authorization is required.