Senior Manager, Programmatic B2B

TL;DR

Senior Manager, Programmatic B2B: Leading and scaling B2B programmatic strategies for a diverse client portfolio with an accent on audience targeting, multi-stakeholder decision journeys, and campaign performance. Focus on connecting programmatic impact to CRM metrics, optimizing ABM-driven programs, and driving strategic growth through data-driven insights.

Location: Remote (United States only). Candidates must be authorized to work in the U.S. as no immigration sponsorship is available.

Salary: $84,000 – $100,000

Company

hirify.global is a fast-growing digital marketing agency recognized for its inclusive culture and commitment to driving impactful results for clients.

What you will do

• Lead B2B programmatic strategy development aligned with lead quality and sales velocity objectives.
• Manage campaign execution across display, video, native, and ABM-driven channels.
• Partner with analytics teams to connect programmatic impact to CRM and pipeline metrics.
• Collaborate with data partners like Bombora, 6sense, and Demandbase to maximize platform capabilities.
• Support new business efforts with programmatic insights, pricing, and case studies.
• Maintain financial discipline through accurate budgeting, pacing, and performance reporting.

Requirements

• 3–5 years of hands-on experience managing programmatic campaigns in an agency or platform environment.
• Strong understanding of B2B buying journeys, account-based marketing, and funnel-stage optimization.
• Proficiency with DSPs (The Trade Desk, DV360, StackAdapt) and ad serving platforms like CM360.
• Demonstrated ability to analyze performance and connect metrics to business outcomes.
• Must be based in the United States; preference for candidates in CT or ET time zones.
• No immigration sponsorship available.

Nice to have

• Experience with B2B martech ecosystems such as Google Analytics, 6sense, or Bombora.
• Strong communication skills for translating technical concepts into actionable client insights.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options.
• Comprehensive benefits including 100% paid parental leave, 401(k) matching, and medical/dental/vision insurance.
• Unlimited PTO and extended winter holiday break.
• Access to office hubs in Los Angeles, Chicago, and New York for collaboration and events.
• Annual Class Pass credits and additional voluntary insurance options.