Regional Marketing Manager (SaaS)

TL;DR

Regional Marketing Manager (SaaS): Establishing the US market presence for a sustainability-focused unicorn platform with an accent on market entry strategy, brand positioning, and demand generation. Focus on building the local marketing infrastructure from scratch, driving pipeline growth, and localizing global messaging for the US enterprise market.

Location: Hybrid (New York, USA)

Company

hirify.global is a unicorn-status SaaS company providing sustainability and compliance solutions for global enterprises using AI to ensure value chain transparency.

What you will do

• Define and execute the US market entry strategy, including brand positioning and ICP prioritization.
• Build regional marketing infrastructure, local vendor relationships, and content localization frameworks.
• Own and drive regional marketing-sourced and influenced pipeline targets through ABM, digital demand gen, and field events.
• Establish the company's event presence at key US industry forums and sustainability conferences.
• Localize global messaging and develop US-specific customer case studies to build social proof.
• Manage the regional marketing budget and track KPIs such as campaign ROI and lead quality.

Requirements

• 8–12+ years of B2B SaaS marketing experience, ideally in compliance, ESG, or supply chain.
• Proven track record in market entry or greenfield marketing, scaling functions from scratch.
• Experience driving pipeline growth within the US market for brands with limited recognition.
• Entrepreneurial mindset with the ability to operate in ambiguity and make resource trade-offs.
• Fluent English proficiency.
• Must be based in the USA (New York hybrid setup).

Nice to have

• Additional language skills.

Culture & Benefits

• Purpose-driven mission tackling complex global sustainability challenges.
• Open communication culture and collaborative teamwork.
• Hybrid work options and flexible environment.
• Personal and professional growth opportunities.
• Sustainable mobility options for eco-friendly commuting.
• Regular team events and outings with global colleagues.