Marketing Operations Lead (AI)

Location: United States; the salary range covers various U.S. geographic markets and all U.S. locations. The role may require up to 10% travel for onboarding, client or partner work, team meetings, and industry events.

Company

hirify.global develops a SaaS platform that makes first-party data accessible and actionable for personalized ecommerce experiences.

What you will do

• Partner with Inbound Sales to ensure accurate, high-quality lead handoffs.
• Configure, troubleshoot, and optimize marketing automation platforms, workflows, lifecycle stages, and event-based logic.
• Own lead and PQL scoring models, routing logic, segmentation, and audience creation.
• Capture and activate web, product, form, and behavioral signals across inbound and product-led growth motions.
• Manage CRM and GTM integrations, data synchronization, permissions, vendor coordination, and marketing technology evaluation.
• Experiment with automation and AI-powered capabilities to improve speed, accuracy, scalability, and reduce manual work.

Requirements

• 8+ years of experience in marketing operations or GTM operations in a B2B environment.
• Hands-on experience with marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong understanding of CRM concepts and data flows across GTM systems.
• Experience using funnel and handoff metrics such as conversion rates, response time, and acceptance rates.
• Practical experience testing AI and automation to improve operational efficiency.
• Highly organized, execution-focused, and comfortable owning outcomes in fast-moving, ambiguous environments.

Culture & Benefits

• Collaborative work across Marketing, Sales, Demand Generation, Web, Analytics, and Systems teams.
• Focus on responsible AI use, including privacy, security, bias awareness, and human-in-the-loop practices.
• Generous health, welfare, and wellbeing benefits based on eligibility.
• Potential annual cash bonus, equity, sign-on payments, and other total compensation components based on eligibility.

Hiring process

• Applications and hiring or promotional evaluations use Covey.
• Candidates participating in interviews must follow hirify.global's guidelines for using AI in the interview process.