Marketing Operations & AI GTM Leader (AI)

Location: Cleveland, Ohio, United States; hybrid work environment. Legal authorization to work in the U.S. is required.

Company

hirify.global provides a technology and software platform that helps more than 5,000 U.S. hospitals and 15,000 clinical sites manage mission-critical healthcare equipment and automate procurement.

What you will do

• Own the administration, reliability, configuration, documentation, testing, and integrations of Marketo and the broader marketing technology stack.
• Develop the Marketing AI GTM roadmap and translate priority use cases into requirements, workflows, sprint plans, governance standards, and measurable outcomes.
• Connect CRM, Marketo, 6sense, website, advertising, campaign, sales, customer, and third-party data into trusted account- and contact-level customer signals.
• Build reusable campaign templates, automated workflows, experimentation processes, reporting standards, and continuous optimization practices.
• Manage lead, contact, account, intent, and buying-group scoring models aligned with ABM, enterprise growth, and next-best-action strategies.
• Design AI agents, copilots, prompts, knowledge sources, human-in-the-loop controls, monitoring, and quality-control processes with GTM Engineering and cross-functional teams.

Requirements

• 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, GTM Systems, or a related leadership role.
• Hands-on Marketo administration experience covering campaigns, workflows, scoring, forms, and integrations.
• Experience with 6sense, CRM platforms, advertising technology, intent data, and B2B marketing systems.
• Strong understanding of B2B demand generation, account-based marketing, lifecycle management, buying groups, pipeline measurement, and commercial operations.
• Practical experience applying generative AI, machine learning, automation, or intelligent decisioning to marketing or GTM workflows, including AI agents, copilots, prompt design, retrieval, testing, and governance.
• Ability to translate business needs into technical requirements, system configurations, documented workflows, and measurable business outcomes while collaborating with Marketing, RevOps, Sales, Data, IT, Security, and external partners.

Nice to have

• Experience in B2B SaaS, healthcare technology, marketplace, or platform businesses.
• Enterprise demand generation and ABM experience.
• Familiarity with APIs, data warehouses, enrichment, normalization, identity resolution, agile sprints, and implementation partners.
• Experience developing AI governance standards or leading AI adoption, training, workshops, and experimentation programs.
• Familiarity with ChatGPT Enterprise, Microsoft Copilot, Claude, n8n, Workato, Zapier, Snowflake, or Salesforce.

Culture & Benefits

• Hybrid culture with flexible, collaborative workspaces.
• Competitive compensation including salary, incentives, company ownership/equity, and comprehensive benefits.
• 401(k) match, health benefits, college debt reduction, and additional benefits.
• Training, coaching, professional development, and opportunities to gain new experience.
• Inclusive community focused on shared ownership, collaboration, continuous learning, and solving complex customer problems.

Hiring process

• Submit a resume and an optional cover letter explaining fit for the role.