Director, Demand Generation Marketing & Analytics (AI)

Location: Redwood City, California, United States. Applicants must be authorized to work in the United States without current or future sponsorship.

Salary: $155,000–$221,000 USD annually, plus equity.

Company

hirify.global develops enterprise AI application software, including an AI platform, industry-specific SaaS applications, and generative AI products.

What you will do

• Set the demand-generation strategy, manage budgets and agencies, and shift investment toward programs that generate qualified pipeline.
• Build, launch, measure, and continuously optimize integrated campaigns across relevant buyer channels.
• Define MQL qualification and scoring with Sales, then own lead nurture, routing, follow-up, and conversion through opportunity.
• Build attribution, funnel, and channel reporting and present performance insights to Marketing and company leadership.
• Use AI tools for campaign production, analysis, personalization, and enterprise AI search visibility.
• Partner with Sales, Product Marketing, Alliances, Communications, Content, Marketing Operations, and Web while mentoring the growing team.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 6–10 years of experience in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with ownership of a pipeline target.
• Hands-on experience with marketing automation, including Marketo, CRM, advertising platforms, and analytics tools.
• Experience with attribution, conversion analysis, lead scoring, MQL definition, and Sales handoff.
• Ability to manage budgets and agencies, execute campaigns independently, communicate effectively, and lead through influence.
• Authorization to work in the United States without current or future sponsorship.

Nice to have

• Working knowledge of AI and machine learning for technical enterprise marketing.
• MBA, preferably from a top-tier program.
• Strong long-form, web, and email writing skills.
• Hands-on ABM and intent or signal-based platform experience.
• Experience in AI, data and analytics, or enterprise IT, including event or communications programs.

Culture & Benefits

• Player-coach role in a fast-moving, high-growth environment.
• Opportunity to build and shape a foundational demand-generation and analytics function.
• Competitive compensation package and generous equity plan.
• Excellent employee benefits.
• Equal opportunity and affirmative action employer.