Marketing Operations Manager (AI)

Location: Portland, United States; hybrid workplace

Company

hirify.global provides technology supporting compliant communications management and data governance.

What you will do

• Own the execution and continuous improvement of integrated marketing campaigns and programs.
• Coordinate campaign intake, segmentation, asset production, build, quality assurance, launch monitoring, and performance tracking.
• Administer and optimize marketing automation platforms such as Marketo and manage ABM operations in 6sense.
• Design and optimize nurture and lifecycle campaigns using personalization, AI-assisted segmentation, content recommendations, and A/B testing.
• Partner with Product Marketing, Demand Generation, Content, Sales, and Revenue Operations on lead routing, scoring, and lifecycle improvements.
• Establish operational standards, documentation, data governance, reporting practices, and automation initiatives while mentoring junior team members.

Requirements

• 5+ years of experience in marketing operations, marketing automation, or a related field.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Hands-on experience with a marketing automation platform such as Marketo and a CRM such as Salesforce.
• Experience with 6sense, including intent data, audience building, and campaign orchestration.
• Knowledge of lead lifecycle management, audience segmentation, lead scoring, A/B testing, data privacy, and governance requirements such as GDPR and CCPA.
• Strong analytical, project management, communication, and cross-functional collaboration skills, with experience applying AI-powered tools to marketing workflows.

Nice to have

• Experience with Demandbase, Terminus, Drift, or other ABM, intent, or AdTech platforms.
• Experience designing AI agents, AI-assisted workflows, or marketing operations automations.
• Experience in financial services, healthcare, or B2B SaaS.
• Marketo, Salesforce, or equivalent platform certification.
• SQL or other data-querying experience.

Culture & Benefits

• Individual-contributor role with broad ownership of marketing operations strategy and execution.
• Opportunity to modernize workflows and introduce AI and automation tools.
• Cross-functional work with senior marketing, sales, revenue operations, and product stakeholders.
• Any applicable bonus programs are discussed during the recruiting process.