Digital Content Strategy Leader (Semiconductors)

TL;DR

Digital Content Strategy Leader (Semiconductors): Defining and executing the enterprise content strategy across the full customer journey to improve engagement and business outcomes with an accent on content architecture, journey mapping, and cross-functional alignment. Focus on translating behavioral data and customer insights into scalable digital experience roadmaps and intelligent content frameworks.

Location: Onsite at NXP sites in Austin (USA), Gratkorn (Austria), or Toulouse (France)

Company

A global leader in secure connectivity solutions for embedded and connected devices.

What you will do

• Map and evolve customer journeys by persona and segment to identify content and experience gaps.
• Define enterprise content strategy and scalable execution frameworks based on business priorities.
• Establish content architecture, including taxonomy, metadata, and publishing workflows.
• Partner with UX, digital product, and IT teams to define the digital experience roadmap.
• Collaborate with Customer Intelligence teams to optimize journeys using behavioral data.
• Develop AEO, personalization, and experimentation strategies for owned digital channels.

Requirements

• Extensive experience in content strategy or digital experience at a senior manager or director level.
• Proven track record of translating business objectives into measurable digital outcomes.
• Deep knowledge of content governance, taxonomy, SEO/AEO, and personalization.
• Master’s degree in marketing, communications, business, or a related field.
• Experience in B2B technology, semiconductors, or complex solution-based industries.
• Ability to influence cross-functional stakeholders in a matrixed global environment.

Nice to have

• Familiarity with marketing automation, CRM, and analytics platforms.

Culture & Benefits

• Work within a global marketing communications organization of 70+ colleagues.
• Opportunity to lead strategic digital transformation in a high-tech industry.
• Equal Opportunity/Affirmative Action Employer.