Manager, Content Marketing

TL;DR

Manager, Content Marketing (Cybersecurity): Own the content strategy and execution across the buyer journey, from awareness to retention, with an accent on translating complex security topics into high-performing content that drives pipeline. Focus on SEO/AEO optimization, multi-channel distribution, and data-driven performance improvements while leading a small team of content creators and partners.

Location: Austin, Texas

Salary: $108,000 – $140,000 (base)

Company

hirify.global provides automated identity threat protection solutions to disrupt cybercrime and protect accounts worldwide.

What you will do

• Own the content strategy and monthly roadmap aligned to product launches, events, and trending topics, maintaining an editorial calendar.
• Lead production of blog posts, web pages, research reports, case studies, infographics, and videos while enforcing accuracy and editorial standards.
• Optimize content for search visibility and AEO in partnership with the in-house team.
• Develop thought leadership and lead-gen assets with demand gen and product marketing, mapped to personas and verticals.
• Plan and execute multi-channel distribution across web, email, and social channels.
• Analyze content performance metrics and optimize strategy based on data; lead and mentor content creators and agency partners.

Requirements

• 6+ years of cybersecurity content marketing experience, including strong writing and copy-editing.
• Proven track record building content programs that contributed to pipeline and revenue.
• Strong ability to translate complex technical concepts into engaging content.
• Knowledge of SEO/AEO best practices and content optimization techniques.
• Data-driven mindset with experience measuring and analyzing content performance.
• Experience staging and reviewing website content in WordPress; experience managing internal contributors and third-party vendors/freelancers.

Culture & Benefits

• U.S.-based benefits for full-time employees, including 401(k) with employer contribution and health, vision, and dental insurance.
• HSA available with employer contribution, plus employer-paid life and disability insurance.
• Generous PTO plan and 16 paid holidays per year.
• Flexible and remote-friendly work options.
• Mission-driven environment focused on preventing cybercrime.

Hiring process

• Interviews and evaluation of content strategy, execution, and performance impact.
• Assessment of ability to lead contributors and partners and translate technical topics into compelling content.