Director Performance Marketing (Fintech)

TL;DR

Director Performance Marketing (Fintech): Lead and scale multi-channel performance marketing strategies including paid search, paid social, affiliates, direct mail, and creative experimentation with an accent on optimizing marketing investment and driving innovation. Focus on managing a team, budget allocation, attribution, and emerging channel growth to maximize ROI and align with company growth goals.

Location: New York, NY (HQ), Remote (US) with relocation support to NYC or SF

Salary: $190,000–$290,000

Company

hirify.global is a financial operations platform that combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with AI-driven intelligence to save companies time and money.

What you will do

• Lead multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, and creative experimentation.
• Manage and mentor a team of channel leads fostering accountability and data-driven decision-making.
• Design and implement budget allocation, attribution, and forecasting frameworks to maximize ROI.
• Collaborate with Analytics, Product, and Finance teams to measure performance and optimize spend.
• Drive creative experimentation with design and content teams to improve conversion rates.
• Identify and scale emerging performance channels and technologies.
• Report key performance metrics and insights to executive leadership.

Requirements

• Must have 8+ years of performance marketing experience with 3+ years managing teams in high-growth B2B, SaaS, or fintech.
• Proven success managing large performance budgets ($10M+ annually).
• Strong analytical skills including attribution, incrementality testing, and ROI measurement.
• Exceptional leadership and people management skills.
• Strong business acumen and judgment balancing efficiency with growth.
• Location: Must be based in the US or able to relocate (relocation support available).

Nice to have

• Experience in fintech, payments, or SaaS with long sales cycles.
• Exposure to influencer/UGC, connected TV, or frontier channels.
• MBA or advanced quantitative/business degree.

Culture & Benefits

• 100% medical, dental & vision insurance coverage for employees, partial for dependents.
• 401k with employer match.
• Flexible PTO and parental leave.
• Wellness and WFH stipends.
• Fertility HRA up to $5,000 per year.
• Relocation support to NYC or SF.
• Pet insurance.