CRM Manager (Lifecycle Marketing)

TL;DR

CRM Manager (Lifecycle Marketing): Driving customer engagement and retention through targeted campaigns and automated journeys with an accent on customer lifetime value and revenue growth. Focus on designing audience segmentation, implementing testing strategies, and optimizing the end-to-end customer lifecycle.

Location: Hybrid in Richmond, UK

Company

hirify.global is a dog food subscription company that creates tailored nutrition plans for dogs based on individual needs.

What you will do

• Own the strategy, performance, and roadmap for defined customer lifecycle stages to improve retention and CLV.
• Plan and execute CRM campaigns and automated journeys aligned with business priorities and customer needs.
• Develop audience segmentation, personalization, and A/B testing strategies to optimize commercial performance.
• Monitor and analyze CRM performance data to extract insights and inform future activity.
• Collaborate with Creative Studio to produce engaging, customer-focused content and briefs.
• Work cross-functionally with Data, Product, Brand, and Commercial teams to align activities with business goals.

Requirements

• Proven experience in CRM or lifecycle marketing with a track record of driving revenue and retention.
• Hands-on experience with marketing automation platforms, ideally Emarsys or similar.
• Data-driven mindset with the ability to translate performance insights into actionable strategies.
• Working knowledge of HTML/CSS and email production best practices.
• Strong project management and stakeholder management skills.
• Must be able to work in a hybrid setup in Richmond, UK.

Culture & Benefits

• Flexible core hours and a unique 9/10 day working week for enhanced wellbeing.
• Comprehensive health insurance and extended parental leave (6 months at 70% pay).
• Possibility to work from abroad for 2 weeks every 6 months.
• Annual bonus and access to an in-house L&D team for professional development.
• 50% discount on all hirify.global products and discounted gym membership.

Hiring process

• CV review followed by an introductory call with the Talent Acquisition team.
• Video interview with the Head of Customer Engagement & Retention.
• Final stage including a task presentation and interview with the Director of Marketing & Customer.