Marketing Operations Manager (AdTech)

TL;DR

Marketing Operations Manager (HubSpot/Salesforce): Managing and optimizing marketing automation tools and CRM data flows with an accent on efficiency, scalability, and lead management. Focus on administering Hubspot and Salesforce, implementing new marketing technologies, and delivering actionable data insights to drive commercial success.

Location: Remote (Must be based in Canada)

Salary: $76,000 - $90,000 CAD (Ontario base)

Company

AI-powered marketing platform enabling marketers to reach and convert audiences with precision through programmatic advertising.

What you will do

• Administer and optimize HubSpot and Salesforce to ensure seamless data flow through the marketing technology stack.
• Lead the creation and scaling of personalized and segmented email marketing capabilities.
• Analyze large marketing datasets to identify trends and provide actionable insights for decision-making.
• Evaluate, select, and implement new marketing technologies to streamline processes and support growth.
• Collaborate with sales and marketing teams to build automated workflows that improve lead management and conversion.
• Create and maintain KPI dashboards and regular reports to track operational performance.

Requirements

• 3+ years of experience in marketing operations.
• Expertise in Hubspot and Salesforce administration.
• Experience managing data syncs across integrated tools (MAP & CRM).
• Ability to audit complex processes to find gaps and optimization opportunities.
• Must be based in Canada.

Nice to have

• Experience implementing AI-driven automations and workflows.
• Background in B2B SaaS, Tech, or AdTech environments.
• Experience with data enrichment and orchestration platforms.

Culture & Benefits

• Competitive salary and comprehensive health benefits from day one.
• Retirement, 401K, or Pension savings options globally.
• Paid time off packages, including birthdays off.
• Work-from-home reimbursements and optional global WeWork memberships.
• Coverage for personal development initiatives, including conferences, courses, and books.
• Robust parental leave program and a supportive company culture.