Senior Manager - DTC Marketing Operations (Media)

TL;DR

Senior Manager - DTC Marketing Operations (Media): Building and managing the operational infrastructure for a new subscription experience with an accent on campaign workflows, cross-functional coordination, and process scalability. Focus on streamlining campaign execution, managing project management systems, and ensuring seamless collaboration between creative, media, and customer care teams.

Location: Must be based in New York, NY and have unrestricted work authorization for the United States.

Salary: $135,000–$150,000

Company

hirify.global is a global media and entertainment company operating iconic brands across news, sports, and entertainment sectors.

What you will do

• Maintain and manage the DTC marketing calendar to ensure alignment across campaigns and teams.
• Own the end-to-end operational workflow for campaign execution, including QA, trafficking, and creative asset management.
• Oversee project management systems and reporting dashboards for the Subscriber Growth team.
• Implement scalable processes and workflows to improve efficiency across acquisition and retention efforts.
• Act as the primary liaison to Customer Care, developing training materials and feedback loops for campaign optimization.
• Manage the creative review process with Legal and standards teams.

Requirements

• 5+ years of experience in marketing operations or campaign management.
• Must be based in New York, NY.
• Must have unrestricted work authorization for the United States.
• Hands-on experience with campaign trafficking, QA processes, and cross-channel execution.
• Proficiency with project management tools like Airtable or Jira.
• Familiarity with marketing attribution platforms such as Kochava, Adobe, or Amplitude.

Nice to have

• Experience in media, entertainment, or subscription-based business models.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan with company sponsorship.
• Paid leave and tuition reimbursement programs.
• Access to various employee discounts and perks.
• Opportunity to build marketing infrastructure from the ground up in a fast-paced environment.