Performance Marketing Manager (Meta)

TL;DR

Performance Marketing Manager (Meta): Managing and scaling complex paid-social advertising campaigns for a high-growth streaming platform with an accent on CPA/ROAS optimization and funnel analysis. Focus on building AI-driven workflows, collaborating with growth product teams, and executing rigorous testing to drive user acquisition.

Location: Must be based in the USA

Salary: $135,000 - $160,000 USD

Company

hirify.global is a streaming platform providing access to world-class instructors across diverse fields to inspire lifelong learning.

What you will do

• Own and scale Meta advertising end-to-end, including campaign structure, budget allocation, and reporting against CPA/ROAS targets.
• Optimize performance across landing pages, creative execution, and catalog management within Meta Ads Manager.
• Partner with Growth Product, MarTech, and Data teams to connect ad-layer signals to on-site conversion.
• Build AI-powered workflows and automations to streamline reporting, optimization, and QA processes.
• Design and execute rigorous A/B and incrementality tests to provide actionable recommendations to leadership.

Requirements

• 5+ years of experience managing large, complex paid-social accounts in Meta Ads Manager.
• 2+ years in a manager role with proven cross-functional collaboration experience.
• Strong analytical skills with experience in data-informed decision-making and testing methodologies.
• Must be based in the USA with authorization to work.
• Excellent communication skills for presenting insights to senior stakeholders.
• Enthusiasm for leveraging AI to build automations and reduce manual work.

Nice to have

• Experience in high-growth DTC or subscription businesses.
• Proficiency in SQL, Looker, or Amplitude.
• Knowledge of advanced Meta tooling like Advantage+, CAPI, or value-based bidding.
• Experience with Media Mix Modeling or creative-automation platforms.

Culture & Benefits

• Remote-first work environment with collaborative spaces in San Francisco and Kitchener.
• Comprehensive benefits package including medical, dental, and vision insurance.
• Flexible PTO policy to support work-life balance.
• Equity participation in a high-growth company.
• Commitment to diversity, equity, and inclusion as an equal opportunity employer.