SVP, Channel & Independent Agency Sales

TL;DR

SVP, Channel & Independent Agency Sales (AdTech/Sports Data): Leading the commercial strategy and P&L for channel partnerships and independent agency sales with an accent on building high-performance sales engines and partner ecosystems. Focus on scaling revenue through programmatic integrations, CTV, and sports data-driven fan engagement solutions.

Location: Must be based in Los Angeles, California, United States (Hybrid role).

Salary: Up to $300,000 USD plus variable compensation.

Company

hirify.global is a global leader in sports data and technology, powering immersive fan experiences through live data, programmatic advertising, and fan engagement platforms.

What you will do

• Define and execute the channel strategy, including partner segmentation, pricing, and packaging.
• Manage two distinct revenue lines: Channel Partnerships (DSPs, programmatic) and Independent Agencies.
• Build and lead a high-performance sales organization, including hiring, coaching, and performance standards.
• Design GTM architecture to ensure clean segmentation and minimize channel conflict.
• Partner with Marketing, RevOps, and Product teams to drive growth and product adoption.
• Maintain forecast discipline and pipeline management with high accuracy.

Requirements

• 12+ years of experience in advertising, ad-tech, or media sales.
• Proven track record of building and scaling commercial engines from scratch.
• Senior leadership presence with experience influencing C-suite and cross-functional roadmaps.
• Deep fluency in the modern media stack, including programmatic, CTV, social, and identity.
• Must be based in or able to work from Los Angeles, CA.

Nice to have

• Experience in sports media, sports data, or fan engagement.

Culture & Benefits

• Competitive salary and variable compensation package.
• Comprehensive group benefits plan.
• Office-first, collaborative culture with hybrid working models.
• Commitment to employee wellbeing and professional career growth.
• Inclusive working environment focused on driving change.