Director, Audience Activation (AdTech)

TL;DR

Director, Audience Activation (AdTech): Leading sales initiatives to grow the Advanced Advertising business with an accent on audience activation, data enrichment, and agency partnerships. Focus on driving revenue through programmatic and digital video solutions, managing end-to-end customer engagements, and developing go-to-market strategies for audience intelligence.

Location: Must reside in the US; Hybrid (1-2 days/week in New York, NY)

Salary: $117,500 - $150,000 per year

Company

NIQ (MRI-Simmons) is a leading provider of consumer insights, empowering marketers to turn deep understanding into smarter strategies and effective advertising campaigns.

What you will do

• Drive revenue growth by identifying and developing new business opportunities in audience activation and data enablement.
• Manage end-to-end customer engagement, from strategy and proposal development to negotiation and contract finalization.
• Lead engagement with agency holding companies, specifically programmatic, digital, video, and investment teams.
• Partner with Product and Marketing teams to provide client feedback and inform audience development prioritization.
• Serve as a subject matter expert for advanced advertising use cases and guide internal sales colleagues.
• Maintain operational excellence via CRM accuracy and revenue tracking processes.

Requirements

• Must reside in the US at time of application.
• Bachelor’s degree.
• 5–10+ years of experience in sales or business development within ad tech, programmatic, or audience data.
• Proven success driving audience activation initiatives within brands or agencies.
• Deep understanding of programmatic activation and measurement solutions for digital video and CTV.
• Strong industry network across agency stakeholders and executive-level communication skills.

Culture & Benefits

• Comprehensive healthcare plan including medical, dental, and vision.
• 401(k) retirement plan with company matching contributions.
• Flexible working environment and discretionary paid time off.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• Tuition reimbursement and LinkedIn Learning access.
• Employee Assistance Program (EAP) and volunteer time off.