Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving go-to-market strategies and product commercialization for the Genius POS platform with an accent on B2B messaging, sales enablement, and customer adoption. Focus on developing differentiated positioning, creating high-impact sales collateral, and acting as the internal voice of the customer to drive growth in the payments industry.

Location: Must be based in or able to work from one of the following US locations: Atlanta, GA; Oklahoma City, OK; Charlotte, NC; Cincinnati, OH; Denver, CO; Jacksonville, FL; or Tempe, AZ.

Company

hirify.global is a leading provider of payment technology and software solutions for businesses worldwide.

What you will do

• Develop and execute comprehensive go-to-market plans to drive product adoption and customer engagement.
• Create differentiated positioning and messaging based on deep audience and competitor analysis.
• Produce sales enablement materials, including collaterals, demos, and tools to support inside and channel sales teams.
• Collaborate with revenue and partner marketing teams to execute campaigns that attract new customers.
• Serve as the internal voice of the customer to inform product development and strategy.

Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum of 8 years of relevant experience in product marketing or product management.
• Proven experience in a B2B environment, preferably within the payments or FinTech industry.
• Demonstrated success in launching new products and driving market adoption.
• Ability to work effectively in a matrixed organization and influence key stakeholders.

Nice to have

• Master's degree or MBA.
• Experience with software applications and in-app marketing.

Culture & Benefits

• Opportunity to work on a flagship product in a high-growth business unit.
• Collaborative environment working across product, marketing, and sales teams.
• Exposure to complex projects with senior management visibility.
• Professional growth within a large-scale global organization.