Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Translating complex financial software capabilities into compelling positioning, campaigns, and sales enablement for CFOs and finance leaders with an accent on financial services domain expertise. Focus on developing messaging for new product launches, creating competitive positioning, and optimizing demand generation through practitioner-level content strategy.

Location: Hybrid (requires in-office collaboration 10+ days per month)

Company

hirify.global is building a world where value moves like information through crypto solutions for financial institutions, businesses, and governments to improve the global financial system.

What you will do

• Develop messaging and positioning for new product launches and integrated campaigns.
• Act as the financial services subject matter expert to validate campaign messaging and sales materials for domain accuracy.
• Partner with content teams to represent financial workflows and customer pain points accurately in audience-facing assets.
• Build competitive positioning to highlight meaningful differentiation for expert buyers.
• Support demand generation by applying domain knowledge to targeting and content strategy to improve lead quality.
• Maintain on-brand solution content on the company website.

Requirements

• 3–5 years of experience in product marketing, marketing communications, or GTM roles in B2B software, fintech, or financial services.
• Direct experience working in or alongside financial services operations with a deep understanding of finance and accounting workflows.
• Familiarity with enterprise financial software (via end-user, implementation, consulting, or presales roles).
• Proven ability to create positioning documents, case studies, solution briefs, and web copy for technical B2B audiences.
• Strong written communication skills to translate complex concepts for C-level and practitioner audiences.
• Experience collaborating cross-functionally in a fast-paced environment.

Culture & Benefits

• Competitive salary, bonuses, and equity.
• Comprehensive physical and mental healthcare, retirement, and family support.
• Professional development budget and a learning-centric environment.
• Flexible hybrid work model with designated in-office collaboration days.
• Generous vacation policy and R&R days to recharge.
• Perks including catered lunches, fully-stocked kitchens, and team bonding activities.