Manager, Influencer Marketing (Fintech)

TL;DR

Manager, Influencer Marketing (Fintech): Leading the end-to-end influencer marketing program, strategy, and team to drive brand awareness and customer conversions with an accent on non-traditional creator partnerships and high-stakes ambassador deals. Focus on building measurement infrastructure, scaling the function, and integrating creator work across the customer journey.

Location: Must be based in or able to work from New York, NY (Hybrid)

Salary: $148,500 – $181,500 USD

Company

hirify.global is a digital banking platform designed to provide small business owners with financial clarity, control, and resilience.

What you will do

• Own and evolve the influencer marketing strategy across paid, organic, UGC, and ambassador models.
• Manage and develop a team of Influencer Marketing Managers, overseeing hiring, performance, and growth.
• Personally lead high-stakes creator relationships, ambassador deals, and contract negotiations.
• Pioneer non-traditional creator partnerships that reach SMB owners outside of typical fintech channels.
• Build measurement infrastructure to track brand lift, audience composition, and conversion attribution.
• Collaborate with Brand, Demand Gen, and Product Marketing to integrate creator work into the broader customer journey.

Requirements

• 8+ years of experience in influencer or creator marketing, with at least 2 years in a people management role.
• Proven track record in high-growth SaaS or fintech environments.
• Experience building a creator program from a small team into a scaled function.
• Strong storytelling and creative concepting instincts with a portfolio of successful campaigns.
• Deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters.
• Must be authorized to work in the United States and pass a background check.

Nice to have

• Experience working in regulated industries like fintech, healthcare, or legal.
• Public presence or thought leadership in the creator economy.
• Experience working with brands focused on small business owners or entrepreneurs.

Culture & Benefits

• Autonomy to solve complex challenges and build programs from scratch.
• Emphasis on impact-driven results and continuous reinvention.
• Culture that encourages embedding AI into daily workflows.
• Commitment to supporting small business owners and fostering a resilient team environment.

Hiring process

• Initial screening with the Talent team.
• Video interview with the Director of Brand, Content, & Creative.
• In-person interview with a member of the Leadership team.
• Take-home case study followed by a final interview with the Marketing team.