Head Of Marketing Technology (MarTech) (iGaming)

TL;DR

Head of Marketing Technology (MarTech) (iGaming): Driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology. Focus on using technology as a lever to create competitive advantage via real-time, personalised player experiences and efficient marketing operations.

Location: Onsite in North London, UK

Company

Super Group is a NYSE-listed digital gaming company behind leading brands including hirify.global and Jackpot City, focused on providing superclass entertainment experiences.

What you will do

• Define and execute a scalable martech roadmap supporting multiple markets and regulatory requirements.
• Optimize the full player lifecycle from acquisition through to retention using data-driven strategies.
• Deliver highly personalized, event-driven experiences across sportsbook, casino, and gaming products.
• Partner with Product, Data, and Compliance teams to align on shared outcomes and drive competitive advantage.
• Lead and develop a high-performing global martech and marketing operations team.
• Manage commercial budgets, contract renewals, and business cases for marketing systems.

Requirements

• Must be based in or able to work onsite in North London, UK.
• Proven success driving marketing-led growth in high-frequency digital environments.
• Deep understanding of player lifecycle, behavioral segmentation, and real-time engagement.
• Strong experience in marketing measurement, attribution, and performance optimization.
• Ability to operate effectively across multiple markets with varying regulatory requirements.
• Experience leading transformation and simplifying complex martech ecosystems.

Nice to have

• In-depth knowledge of sports betting markets, odds calculation, and market trends.
• Previous experience in the online gaming or casino industry.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions.

Culture & Benefits

• Structured learning and development programs to support career progression.
• Performance-based feedback tools to drive professional growth.
• Employee Assistance Programme offering resources for employees and their families.
• Supportive environment focused on accountability, innovation, and integrity.