Head Of Digital Marketing & Performance

TL;DR

Head of Digital Marketing & Performance (Marketing): Leading the global digital marketing estate, including web, CRM, SEO, and analytics, with an accent on strategy delivery and continuous optimization. Focus on driving demand generation, optimizing the Optimizely-based enterprise website, and establishing a comprehensive measurement framework for commercial impact.

Location: GB, B37 7ES (United Kingdom)

Company

hirify.global is a global leader in assurance and certification services, operating across a complex global stakeholder landscape.

What you will do

• Own the strategy, roadmap, and performance of the end-to-end digital marketing estate across web, CRM, SEO, and analytics.
• Direct the management and optimization of an enterprise-scale website built in Optimizely and its connecting technologies.
• Lead CRM and email marketing automation strategies to support acquisition, retention, and conversion.
• Set the strategy for organic visibility and paid media to drive demand generation and measurable ROI.
• Establish a measurement framework and reporting capability to demonstrate the commercial impact of digital marketing.
• Lead and develop four pillar managers and provide indirect supervision to a shared services hub of approximately five people.

Requirements

• 10+ years of experience leading digital marketing at a senior level within complex global or matrixed organizations.
• Deep technical expertise in enterprise CMS/DXP, with Optimizely experience being essential.
• Strong command of CRM, email automation, SEO, paid performance marketing, and digital analytics.
• Proven success in managing other managers and holding leadership teams accountable for delivery.
• Experience in a B2B, professional services, or assurance/certification environment.
• Proficiency with analytics and data tools such as GA4, Google Tag Manager, Looker Studio, or Power BI.

Culture & Benefits

• High degree of independence and authority in making strategic, technology, and investment decisions.
• Opportunity to operate across a global stakeholder landscape partnering with commercial and business teams.
• Accountability for the overall digital marketing and performance budget.
• Work within an agile environment managing external agencies and technology partners.