Marketing Specialist IV (iGaming)

TL;DR

Marketing Specialist IV (iGaming): Drive B2B go-to-market strategies for new games, features, and market expansions with an accent on integrated marketing campaigns, product positioning, and value propositions. Focus on cross-functional collaboration, data analysis of campaign performance, and competitor intelligence to optimize efforts and identify differentiation opportunities.

Location: Sliema, MT, SLM1670 or London, GB, EC2A 1AF

Company

hirify.global, where innovation meets entertainment on a global scale! Recently leveled up—hirify.global Gaming and Digital have joined forces with Everi, creating a powerhouse in gaming, digital experiences, and fintech solutions with a team of over 7,000 and presence in 100+ countries.

What you will do

• Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns.
• Define value propositions, messaging, and storytelling that resonates with operators to increase engagement and game adoption.
• Partner with Content, Commercial, Promotions, land-based Marketing, and Creative teams to align campaigns with product roadmaps and branding.
• Analyze campaign effectiveness and initiatives to evaluate performance and optimize efforts.
• Monitor market trends, competitor products, and industry developments to identify gaps and opportunities.
• Support the marketing team on broader business-driven initiatives.

Requirements

• Experience in the iGaming/gambling sector, preferably in marketing.
• Strong proficiency in analytic tools to evaluate KPIs.
• Excellent copywriting and messaging skills for compelling marketing materials.
• Ability to manage multiple projects under tight deadlines.
• Bachelor’s degree in Marketing, Communications, or related field.
• 12 years of work experience; 8 years of related experience.

Nice to have

• Building collaborative relationships.
• Decision making.
• Drive results.
• Foster innovation.
• Personal energy.
• Self-leadership.

Culture & Benefits

• Committed to a diverse workforce reflecting global customers and communities.
• Fair and inclusive culture where all employees feel valued, respected, and engaged.
• Equal opportunity employer without regard to race, color, religion, gender, and other protected statuses.