Senior Analyst (Media Analytics & Attribution)

TL;DR

Senior Analyst (Media Analytics & Attribution): Managing and maintaining critical attribution models to drive media optimization and insights with an accent on MTA, MMM, and data accessibility. Focus on conducting deep-dive exploratory analyses, developing innovative reporting solutions, and collaborating across cross-functional teams to inform strategic decision-making for the NBCU/Peacock business.

Location: Must be based in New York, NY (Hybrid: 4 days/week in-office requirement)

Salary: $85,000 - $115,000

Company

hirify.global is a global leader in media and entertainment, creating world-class content across film, television, streaming, and theme parks.

What you will do

• Manage and maintain critical attribution models including MTA and proprietary techniques.
• Develop innovative reporting and analytical solutions to improve decision-making across key KPIs.
• Conduct deep-dive exploratory analyses to identify trends and drivers for the Peacock and NBCU business.
• Collaborate with marketing, data science, and engineering teams to deploy cutting-edge measurement efforts.
• Partner with media decision-makers to enhance optimization capabilities and data accessibility.

Requirements

• Bachelor’s degree in Mathematics, Statistics, or STEM field.
• 2+ years of experience in an analytics-centered role.
• Proficiency in SQL and at least one OOP language (Python or R).
• Strong grasp of Machine Learning concepts (Regression, Classification, Clustering).
• Proficiency in data visualization tools like Tableau.
• Ability to work on-site in New York, NY at least 4 days per week.

Nice to have

• Experience building and maintaining models using big data.
• Familiarity with Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM).
• Experience in media analytics.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid leave and tuition reimbursement programs.
• Inclusive culture focused on respect and authenticity.
• Access to a wide range of employee discounts and perks.