Growth & Marketing Lead

TL;DR

Growth & Marketing Lead (B2B SaaS): Own end-to-end demand generation and marketing performance, with an accent on pipeline outcomes, paid/inbound campaign execution, and scalable go-to-market processes. Focus on improving ICP targeting, messaging, and funnel KPI performance while leading a small player-coach marketing team across international markets.

Location: Remote (Europe); also listed in Pula and Zagreb

Company

hirify.global builds a differentiated product in a niche, high-stakes industry where marketing impact matters.

What you will do

• Own marketing performance end-to-end: strategy, planning, execution, and measurable results
• Drive pipeline generation via targeted inbound and paid media campaigns across Europe, APAC, and North America
• Lead and support a small marketing team in a player-coach setup, ensuring focus and momentum
• Design, launch, and optimize marketing programs across LinkedIn and Google Ads and other relevant channels
• Refine messaging and positioning for the right ICPs across all channels
• Track and report KPIs (pipeline quality, campaign performance, funnel conversion) and act on data

Requirements

• 7–10+ years in B2B marketing, growth, or demand generation with a proven record of driving pipeline in vertical SaaS
• Experience managing paid media (LinkedIn Ads, Google Ads) and inbound programs across international markets
• Strong analytical skills with KPI/OKR frameworks and funnel metrics for data-driven decision-making
• Comfortable in a player-coach role: lead a small team and stay hands-on with execution
• Confident stakeholder management and communication skills in English
• Based in Europe and able to work fully remotely

Culture & Benefits

• Immediate ownership and visibility from day one, focused on growth outcomes
• Autonomy with high expectations and a capable team behind you
• Flexible, remote-friendly setup across Europe
• Competitive compensation with additional perks
• Collaborative, no-ego team with practical team activities

Hiring process

• Interviews to assess demand generation ownership, analytics approach, and stakeholder communication
• Discussion of fit for a fixed-term maternity cover with potential extension to permanent employment