Retention Manager (Lifecycle Marketing)

TL;DR

Retention Manager (Lifecycle Marketing): Developing and executing email retention strategies to increase customer engagement and lifetime value with an accent on automated email flows and audience segmentation. Focus on optimizing campaign performance through A/B testing, data analysis, and cross-functional collaboration to drive repeat purchases for e-commerce and SaaS clients.

Location: Remote

Company

A results-driven growth marketing agency specializing in crowdfunding and e-commerce success.

What you will do

• Develop and execute email retention strategies to boost engagement and repeat purchases.
• Build and optimize automated email flows including welcome, onboarding, and win-back journeys.
• Segment audiences and personalize messaging based on customer behavior.
• Monitor and analyze key metrics like open rates, conversion, and churn.
• Conduct A/B testing to improve content, timing, and customer journeys.
• Collaborate with creative, content, and account management teams to deliver client campaigns.

Requirements

• 3+ years of experience in email, CRM, or lifecycle marketing.
• Proven experience managing and optimizing automated email campaigns.
• Hands-on experience with platforms like Klaviyo, HubSpot, Mailchimp, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation and personalization strategies.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent project management and communication skills for an agency environment.

Nice to have

• Experience working with e-commerce, SaaS, or digital-first brands.

Culture & Benefits

• Fully remote position with flexible working hours.
• Opportunity to work on international projects with global impact.
• Growth and development within a collaborative, innovative team.
• Culture that values creativity, precision, and measurable results.