Customer Engagement & Retention Manager

TL;DR

Customer Engagement & Retention Manager (Marketing): Evolving lifecycle management capabilities to drive retention, engagement, and customer lifetime value with an accent on personalized, behavior-driven, and data-informed customer experiences. Focus on designing and optimizing lifecycle CRM journeys, implementing dynamic segmentation, and scaling personalization frameworks across global campaigns.

Location: Must be based in Vienna or open to relocating to Austria. Hybrid work model with 40% home office.

Salary: Starting at €50,000 gross per year.

Company

hirify.global is a product company building a popular printing app that helps over 10 million users turn their moments into photo books and prints using smart AI.

What you will do

• Design and optimize lifecycle CRM journeys from onboarding to repurchase and re-engagement.
• Improve segmentation logic based on user behavior, lifecycle stage, and purchase history.
• Build contextual CRM touchpoints including in-app banners and embedded messaging.
• Run A/B tests to boost engagement and translate results into actionable improvements.
• Strengthen the CRM data foundation to enable smarter, behavior-triggered campaigns.
• Support execution of global sales CRM campaigns during peak seasons.

Requirements

• Minimum 3 years of experience in CRM, lifecycle, or retention marketing in B2C, subscription, or e-commerce environments.
• Hands-on experience with marketing automation platforms like Braze, Iterable, or Klaviyo.
• Right to work in the EU/Austria and ability to be based in Vienna.
• English proficiency at C2 level is required.
• Strong analytical mindset with experience in campaign performance analytics and segmentation.
• Ability to move effectively between high-level strategy and hands-on campaign execution.

Nice to have

• German language skills at C1 level or higher.
• Experience with SQL for self-serve data analysis.
• Experience building personalization frameworks from a lower-maturity baseline.
• Exposure to global or multi-market CRM campaigns.

Culture & Benefits

• Hybrid working model with flexible core hours.
• 25 days of vacation plus additional days based on tenure.
• Daily fresh lunches and breakfast provided in the in-house eatery.
• Public transport card reimbursement for Vienna.
• Weekly in-house German language lessons.
• Company MacBook provided for professional and personal use.

Hiring process

• Intro call with the Talent Acquisition team (30 min).
• Skill assessment challenge.
• Technical interview with Hiring Manager and stakeholders (1.5 hrs).
• Final interview with the Leadership team (1 hr).