Performance Marketing Manager (DTC)

TL;DR

Performance Marketing Manager (DTC): Leading the transition of paid media from an external agency to an in-house function for a fast-scaling consumer brand with an accent on customer acquisition and data-led optimization. Focus on developing strategies across Meta and Google, scaling profitable growth, and aligning performance insights with creative testing.

Location: Hybrid (Manchester, 4 days office based)

Salary: £50,000 - £60,000

Company

A fast-scaling DTC consumer brand known for its creative campaigns and cult following, currently expanding its digital capabilities.

What you will do

• Lead the transition of the paid media function from an external agency to a fully in-house operation.
• Develop and execute customer acquisition strategies across Meta, Google, and emerging paid channels.
• Scale profitable acquisition through data-led decision making and continuous optimization.
• Translate performance insights into actionable creative testing plans and commercial recommendations.
• Partner with ecommerce and creative teams to ensure seamless campaigns and customer journeys.

Requirements

• Experience working with high-growth DTC ecommerce brands, ideally in Food, Drink, Wellness, or Supplements.
• Proven success in growing new customer acquisition within a DTC environment.
• Strong hands-on experience in both Paid Social and PPC, with Meta and Google being essential.
• Commercial mindset with experience managing budgets and recommending investments based on ROI.
• Ability to balance high-level strategy with hands-on execution, from setup to reporting.
• Must be able to work from the Manchester office 4 days a week.

Culture & Benefits

• High level of autonomy to shape the acquisition strategy and build the in-house function.
• Centrally located office in Manchester city centre.
• 25 days holiday plus a buy/sell scheme and sabbatical options.
• 50% discount on company products.
• Private health cash plan and enhanced family leave.