5 дней назад
Digital Marketing Manager (FinTech)
60 000 - 70 000GBP
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (B2B FinTech): Building and optimizing paid and organic LinkedIn campaigns alongside Google PPC/Display activity, ABM programs, lead pipelines, and marketing performance reporting with an accent on hands-on campaign execution, copywriting, and data quality. Focus on managing end-to-end digital acquisition, matching target accounts, improving lead follow-up, and turning performance insights into action.
Location: Remote-first within the United Kingdom, with occasional travel to London for team and sales days
Salary: £60,000–£70,000 per year, plus discretionary bonus, pension, and wellbeing fund
Company
A fast-scaling B2B fintech platform expanding its product offering and growing internationally.
What you will do
- Build, launch, monitor, and optimize paid campaigns across LinkedIn and Google PPC/Display.
- Own the organic LinkedIn channel and company page, including content planning and copywriting.
- Build target account lists and manage account matching for ABM campaigns with Sales.
- Own the marketing leads pipeline, including qualification, assignment, follow-up, and reactivation campaigns.
- Consolidate marketing performance reporting, identify data gaps, and turn insights into action.
- Manage daily execution with an established external agency while using AI tools to improve workflow and research.
Requirements
- Strong hands-on paid digital marketing experience, with LinkedIn as a core specialization.
- B2B experience in financial services or fintech, with an understanding of treasurers, CFOs, and finance leaders.
- Experience executing campaigns end to end, including setup, audience building, ad copy, and organic content.
- Excellent copywriting and content skills beyond short-form paid search copy.
- Analytical mindset with experience owning reporting and identifying data quality issues.
- Self-starting approach, confidence working remotely, and ability to build relationships across teams, especially with Sales.
Culture & Benefits
- Remote-first working environment with occasional in-person team and sales days in London.
- Stable and supportive leadership structure with reporting to the CMO.
- Opportunity to work in a fast-moving, evolving fintech business.
- Discretionary bonus, pension, and wellbeing fund.
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