Senior Business Development Manager (B2B Sales)

TL;DR

Senior Business Development Manager (B2B Sales): Generating revenue through new customer acquisition and strategic account management for global industry platforms with an accent on high-level relationship building and market expansion. Focus on closing integrated marketing packages, optimizing customer retention, and mentoring junior staff to maximize ROI.

Location: Onsite in Hong Kong

Company

Informa Markets, a division of Informa, creates global platforms and large-scale branded events across 14 specialist markets to facilitate business transactions and relationship building.

What you will do

• Generate revenue by acquiring new customer accounts and growing existing ones via booth sales, sponsorships, and integrated marketing packages.
• Develop and execute strategic sales plans to increase customer share of wallet through cross-selling and up-selling.
• Maintain and strengthen relationships with senior-level stakeholders across various regions and cultures.
• Identify market trends and gather customer feedback to inform event and marketing strategies.
• Manage the complete sales pipeline and customer data accurately using Salesforce CRM.
• Act as an informal mentor to Account Executives, sharing industry knowledge and experience.

Requirements

• 12–15 years of experience in B2B sales with a proven ability to overachieve revenue targets.
• Excellent command of written and spoken English and Chinese (Cantonese and Mandarin).
• Strong experience managing multiple customer accounts across different regions.
• Proven ability to negotiate effectively and handle customer objections at senior levels.
• Proficiency in Salesforce.com and Microsoft Office tools.

Culture & Benefits

• Inclusive work environment as an Equal Opportunities Employer.
• Culture that champions energy, ambition, and a proactive "roll up your sleeves" approach.
• Supportive and rewarding professional environment within a global organization.