Senior Marketing Specialist (Event Marketing)

TL;DR

Senior Marketing Specialist (Event Marketing): Executing and monitoring complex digital marketing strategies to drive paid conference registrations and qualified leads with an accent on multi-channel campaign management and value-based messaging. Focus on optimizing ROI through analytical tools, managing internal/external stakeholders, and developing content strategies for client-facing associates.

Location: Hybrid in Irving, TX

Salary: $64,000 – $87,000

Company

hirify.global is a global research and advisory company that provides expert analysis and objective insights to help enterprise leaders succeed with their mission-critical priorities.

What you will do

• Create and implement end-to-end marketing campaigns to drive audience acquisition, revenue, and retention.
• Define and manage targeted campaigns for one or more conferences to achieve commercial impact.
• Lead projects involving internal and external stakeholders, covering concept design and campaign execution.
• Utilize analytical tools to determine the optimal channel mix and maximize ROI on campaign spend.
• Develop content strategies for client-facing associates to effectively communicate conference value and key messages.
• Analyze and communicate weekly KPI results to inform campaign optimization.

Requirements

• 3+ years of experience in outbound or digital marketing with direct responsibility for delivering revenue.
• Must be based in Irving, TX (Hybrid work environment).
• Strong project management skills and experience in lead management and pipeline conversion.
• Proficiency in email marketing and marketing automation tools such as Eloqua.
• Analytical mindset with the ability to calibrate campaigns based on data and create high-quality copy.

Nice to have

• Experience with Google Analytics.
• Experience with Adobe Experience Manager.
• Knowledge of fundamental design principles.

Culture & Benefits

• Hybrid work environment offering flexibility and purposeful community engagement.
• Competitive compensation with annual bonus plans or uncapped sales incentive plans.
• Market-leading benefit programs including generous PTO.
• 401k match up to $7,200 per year.
• Opportunity to purchase company stock at a discount.