Product Marketing Manager (Events)

TL;DR

Product Marketing Manager (Events): Shaping and driving commercial propositions, product positioning, and campaigns across events and media products with an accent on MQL growth and pipeline acceleration. Focus on developing ABM strategies, analyzing commercial KPIs, and enabling the sales team with data-driven messaging frameworks.

Location: Must be based in New York, NY (Hybrid: 3+ days per week in office)

Salary: $75,000 – $90,000

Company

hirify.global creates global platforms and large-scale branded events across 14 specialist markets to facilitate business transactions and knowledge flow.

What you will do

• Develop commercial value propositions, sponsorship packages, and exhibitor offerings aligned with brand identity.
• Create and refine account-based marketing (ABM) strategies to drive revenue targets and product launches.
• Establish reporting cadences to monitor commercial KPIs, including MQL growth, pipeline acceleration, and client satisfaction.
• Equip sales teams with data-driven insights and messaging frameworks to communicate USPs effectively.
• Collaborate with cross-functional teams (brand, operations, and strategic insights) to enhance client experiences.
• Integrate AI tools to scale and personalize marketing efforts.

Requirements

• Proven experience in product marketing, strategy development, and KPI analysis.
• Exceptional analytical skills with experience in forecasting and segmentation.
• Ability to build strong cross-functional relationships, particularly with sales and product teams.
• Excellent communication and presentation skills to influence stakeholders at all levels.
• Must be based in New York, NY to comply with the hybrid office requirement.

Culture & Benefits

• Hybrid work environment with flexibility to work remotely some days.
• Comprehensive benefits including 401k match, health, vision, and dental insurance.
• 15–25 days PTO, 10 national holidays, and a birthday leave day.
• Professional development through mentoring and LinkedIn Learning.
• Community-focused culture with volunteer days and charity match funding.