Customer Marketing Manager

TL;DR

Customer Marketing Manager (SaaS): Manage and execute global Customer Advisory programs and cultivate compelling customer stories to support marketing narratives with an accent on strategic customer engagement and cross-functional collaboration. Focus on building executive Customer Advisory Boards, driving adoption of customer content, and integrating AI into marketing workflows.

Location: San Francisco office with an office-centric hybrid schedule (Monday, Tuesday, Thursday in-office; remote options on other days)

Salary: $165,000 - $185,000

Company

Asana is a leading platform for human + AI collaboration, recognized for workplace culture and innovation with 13+ global offices.

What you will do

• Manage and execute global Customer Advisory programs including executive Customer Advisory Boards for AMER and EMEA cohorts and a global product council.
• Partner with Marketing, Sales, and Customer Success to identify strategic customers and translate successes into multi-format marketing engagements.
• Act as primary liaison between customers and marketing to source appropriate engagement opportunities.
• Drive adoption of customer content across the organization and manage feedback for continuous improvement.
• Collaborate cross-functionally to align customer stories with business needs.
• Integrate AI into marketing workflows to enhance program effectiveness.

Requirements

• Location: Must be based in or able to work from San Francisco with hybrid office schedule
• 6+ years in Marketing or Public Relations with 5+ years in customer-facing roles focused on customer relationships and storytelling.
• Experience coordinating technology Customer Advisory Boards; B2B SaaS experience preferred.
• Strong collaborative skills partnering across Sales, Success, and Product teams.
• Commitment to exceptional customer experiences in marketing engagements.
• Ability to travel for customer events and marketing activities.

Culture & Benefits

• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family building benefits.
• Long-term savings or retirement plans.
• In-office culinary options catering to dietary preferences.
• Equitable and competitive compensation with yearly pay equity audits.