Head of Marketing (Growth)

TL;DR

Head of Marketing (Growth): Leading user acquisition and brand expansion for a college dating platform with an accent on on-the-ground campus activations and ambassador programs. Focus on building a repeatable national growth playbook, scaling student user acquisition, and managing multi-channel social presence.

Location: On-site in San Francisco (SF Office)

Salary: $130,000 – $200,000 + 0.1% – 0.3% equity

Company

hirify.global is a college dating platform on a mission to redefine how students connect and meet in real life.

What you will do

• Develop and own the repeatable campus growth playbook to scale adoption across dozens of universities.
• Drive user acquisition through ambassador programs, referral loops, experiential marketing, and paid social.
• Recruit, train, and manage a large-scale campus ambassador and brand representative program.
• Define the brand voice and content engine on TikTok, Instagram, Snap, Fizz, and YikYak.
• Execute campus activations, launch parties, and partnerships with Greek life and student organizations.
• Utilize a data-driven approach to define growth targets and optimize budget allocation.

Requirements

• 3+ years of experience in growth or brand marketing at a consumer startup or student-focused brand.
• Direct, hands-on experience running marketing campaigns specifically on college campuses.
• Proven track record of acquiring and engaging student users at scale.
• Experience building or managing campus ambassador or brand rep programs.
• Deep fluency in student-driven platforms including TikTok, Instagram, and Snapchat.
• Willingness to travel to campuses to work in the field.

Nice to have

• Former experience as a campus ambassador or leader of a student organization.
• Experience with referral-driven growth or dating and social community products.
• Existing network of campus creators, student leaders, or university contacts.
• Experience scaling a program from a few campuses to a national footprint.

Culture & Benefits

• Opportunity to shape the growth strategy of a fast-growing social platform.
• Direct ownership and leadership role within a high-growth startup's leadership team.
• Competitive compensation with meaningful equity.
• Access to exclusive events, campus activations, and a national network of creators and partners.